Google Shopping ads, also known as Product Listing Ads (PLA), are the ads that appear above organic search in google in the share of a tile with product image, price, and store. PLAs were launched in 2010 and have been growing in popularity ever since becoming an important part of many leading brands’ strategies.
They are much easier to manage because you don’t have to worry about keywords. Google uses your product data feed to display your ads in relevant searches. You still have control by manipulating attributes like title, category, and description. Let’s take a look how Google Shopping ads can benefit your eCommerce operation.
Google Shopping ads appear on top of search results and meet shoppers that are have done most of their research with highly targeted and clear product offering. PLA ads stand out with their simplicity, informative clear message, and visual appeal.
PLAs are the only ads in the search results boasting a photo, which immediately grabs the attention of the shoppers. Visual appeal is key in Google Shopping optimisation, it attracts buyers and makes them more likely to click and land on a product page.
Google Shopping Ads, the customer can see enough information within the ad that they're already a little familiar with your product when they arrive at your website. The ads consist of your product image and name, price, your brand name, and product star rating. Shoppers who don't recognize your brand name are still likely to click your ad based on the image, rating, and price.
Google Shopping ads have proven to have much higher conversion rates compared to text-only ads. On average conversion rates are 26% higher and also your cost-per-click is reduced by about 23%. This leads to more relevant traffic to your eStore at better CPC and ultimately boost your ROI.
Text ads require advertisers to select and bid on the keywords they want to target. Google Shopping Ads are much simpler and eliminate the keyword process entirely. Instead of bidding on keywords, Google decides what keywords are relevant based on your product data feed (which you can strategically craft for better results).
With Google Shopping ads the potential to appear more than once for a single query. That helps you raise awareness of new and related products.
Google also offers User Benchmarks so you can better place your bids by measuring against how industry rivals are bidding.
Google Shopping Ads' Frequently Asked Questions, Everything You Need to Know to Boost Your Sale
Google shopping ads are actually product-based advertisements on Google. Unlike the ordinary advertisements that appear on YouTube, Facebook, and other websites, Google shopping ads happen to display specific products based on the search, store links, prices of products, product images, product ratings, and a number of other essential information about the product.
Google ads show key information regarding the products to all potential customers. Due to the simplicity of Google ads, interested users can simply follow the shopping link directly to your store, thereby facilitating business development.
Google shopping ads come with a host of benefits, which are listed below.
It is extremely easy and convenient to track performance with Google shopping ads. Performance tracking can be done across different metrics such as purchases, click-through rates, cost per click, and rate of conversion. This, in turn, presents marketers get deeper insights into the performance of their Google shopping ads.
Yes, it will be great if you opt for Google shopping ads. If you are dealing with some products or services, it will be ideal to list them on Google and running Google shopping ads to increase the reach as well as visibility of the products or services for better returns.
Yes, Clients Now takes pride in being a certified Google partner that helps businesses in presenting Google shopping ads in the best possible manner so that the intended results can be obtained within the shortest possible span of time.
We have one of the best marketing teams in the market which is filled with experts who have skills, expertise and experience in reputation management. They are well equipped with the necessary knowledge and robust technology.
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